DoubleVerify Holdings Inc. has announced the launch of DV Authentic Attention® for Social, marking a significant expansion of its attention measurement capabilities to social media platforms. The new product, initially debuting on Snapchat, combines timely platform signals with eye-tracking insights, offering advertisers an unprecedented level of attention insight. This development builds on DV's existing fraud, brand suitability, and viewability measurement capabilities, now providing a more comprehensive view of cross-platform effectiveness across the open web, connected TV, and social media. DV Authentic Attention is globally available on Snapchat, with plans for additional platform integrations through 2025. The solution enables advertisers to assess media performance with greater precision, informing budget decisions and driving stronger ROI by providing key metrics such as Ad Focus, Dwell Time, and an Attention Index.