J-Lease Acquires Oita-Based AFB Advertising Agency for 7 Million Yen

MT Newswires Live

2025/07/01

J-Lease (TYO:7187) will acquire 100% of AFB, a general advertising agency in Oita Prefecture, for 7 million yen on July 25, according to its Tokyo bourse filing on Tuesday.

The acquisition aims to integrate AFB's media networks and advertising expertise-including TV, radio, and digital production-to enhance J-LEASE's marketing strategies, particularly for real estate client services like virtual property tours.

The move aligns with J-LEASE's growth strategy to expand its rent-guarantee business through synergies with AFB's local broadcast and corporate client base in Kyushu.

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