手机AI功能或迎付费时代？用户与行业面临新变局

中国家电网

2025/07/01

近日，有消息称三星将在第三季度探讨未来 AI 服务(Galaxy AI)的定价问题。当前三星仅承诺 Galaxy AI 免费至 2025 年，鉴于其 AI 功能涉及多个供应商，未来向用户收费并非毫无可能。这一消息引发业界关注，手机 AI 功能是否将进入付费时代成为热议焦点。从产品视角出发，AI 手机的功能大致可分为三类。第一类依靠手机 CPU、NPU 进行本地 AI 运算，开发完成后运行无额外成本...

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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025070108221497952df1&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0251142724.SGD","symbol_name":"Fidelity America A-SGD","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025070108221497952df1&s=b","article_id":"2548304118","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025070108221497952df1&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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Users and industries are facing new changes","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SSNLF":0.9},"content_text":"近日，有消息称三星将在第三季度探讨未来 AI 服务(Galaxy AI)的定价问题。当前三星仅承诺 Galaxy AI 免费至 2025 年，鉴于其 AI 功能涉及多个供应商，未来向用户收费并非毫无可能。这一消息引发业界关注，手机 AI 功能是否将进入付费时代成为热议焦点。从产品视角出发，AI 手机的功能大致可分为三类。第一类依靠手机 CPU、NPU 进行本地 AI 运算，开发完成后运行无额外成本，目前尚无品牌对这类功能单独收费。而后两类则存在 “灰色地带”。部分品牌采用第三方 “AI 云服务” 组件，如基于 Google Gemini 的 AI 壁纸生成、基于科大讯飞的语音转文字等服务。用户每次使用，品牌都需向供应商付费。若品牌依赖度高且用户需求大，服务成本将显著增加，这也使得品牌有将成本转嫁给消费者的意愿。对品牌而言，“付费 AI” 在现阶段有一定积极意义，尤其在推进 AI 手机普及方面。中低端手机受性能限制，设备端 AI 功能常无法使用，借助外部供应商的云 AI 服务成为将热门 AI 功能下沉的有效途径。一些品牌会附赠 “会员体验卡”，让用户先体验再决定是否付费。但长远来看，付费 AI 不应成为行业常态。一方面，将 AI 功能全依赖外部供应商，是品牌的偷懒之举，会导致手机整体硬件水平倒退，且用户对手机付费项目本就反感，新增付费功能将加剧这种负面情绪。另一方面，随着 AI 行业发展，算法和模型持续优化，基础算力设备 “降本增效”，未来 AI 算力成本有望大幅下降，届时若仍对 AI 功能收费，品牌 “吃相” 将难被接受。目前，多数 AI 手机的 AI 功能远未达到 “值得付费” 的水准，用户若有付费需求，市面上也有更优的第三方 App 可供选择。AI 功能本质是人机交互的变革，决定着未来智能设备的使用方式。当下，手机品牌应着力提升 AI 功能的用户覆盖率，让更多人体验到 AI 手机在拍照、通话、语音操作等方面的优势。若 AI 手机沦为 “开机即订阅”“功能分层解锁” 的产品，将难以成为普惠大众、改变数字世界格局的关键力量。此前大底传感器、屏下指纹识别等功能的普及，皆是通过降低门槛，先培养用户依赖，后续 “付费墙” 才有价值。在行业技术标准与用户习惯尚未稳定时，贸然推动 AI 服务商业化，只会加剧用户对价值感的不信任。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}