Nu Mexico, a subsidiary of Nubank, has reached a significant milestone with 12 million customers in Mexico, representing 25% of the country's banked population. The company has been instrumental in transforming the financial lives of its clients through its digital financial services. According to the "Impacto Nu: From Access to Well-being" study, nearly 60% of Nu Mexico customers report using less cash and actively saving with Nu's "Cajitas." The platform has become an accessible gateway to the formal financial system, particularly benefiting women and low-income individuals, with 40% of customers previously rejected by other institutions. Additionally, Nu's impact extends beyond finance, with 86% of customers noting a high positive effect on emotional well-being, family relations, and overall lifestyle.