Nike's Buzz is Back Amid Lean into Women Sports -- Market Talk

Dow Jones

2025/07/01

1546 ET - Nike's latest moves signal a bold bet on women's sports, tapping into one of its fastest-growing segments, Jefferies analysts say in a note. The sportswear giant dropped a version of its popular Kobe 5 Protro sneaker from basketball player Caitlin Clark, and it sold out instantly, the analysts say. The early success suggests her upcoming signature shoe release could be even more impactful, they say. Nike's efforts to put women front and center under new CEO Elliott Hill aligns well with growing WNBA viewership, and is a key lever for the brand's recovery, they say. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

June 30, 2025 15:46 ET (19:46 GMT)

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The sportswear giant dropped a version of its popular Kobe 5 Protro sneaker from basketball player Caitlin Clark, and it sold out instantly, the analysts say. The early success suggests her upcoming signature shoe release could be even more impactful, they say. Nike's efforts to put women front and center under new CEO Elliott Hill aligns well with growing WNBA viewership, and is a key lever for the brand's recovery, they say. (kelly.cloonan@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 30, 2025 15:46 ET (19:46 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4146","symbol_name":"鞋类","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2548528017","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2548528017","pubTimestamp":1751312760,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1546 ET - Nike's latest moves signal a bold bet on women's sports, tapping into one of its fastest-growing segments, Jefferies analysts say in a note. The sportswear giant dropped a version of its popular Kobe 5 Protro sneaker from basketball player Caitlin Clark, and it sold out instantly, the analysts say. The early success suggests her upcoming signature shoe release could be even more impactful, they say. Nike's efforts to put women front and center under new CEO Elliott Hill aligns well with growing WNBA viewership, and is a key lever for the brand's recovery, they say. 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The sportswear giant dropped a version of its popular Kobe 5 Protro sneaker from basketball player Caitlin Clark, and it sold out instantly, the analysts say. The early success suggests her upcoming signature shoe release could be even more impactful, they say. Nike's efforts to put women front and center under new CEO Elliott Hill aligns well with growing WNBA viewership, and is a key lever for the brand's recovery, they say. (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  June 30, 2025 15:46 ET (19:46 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}