杰富瑞调查揭示美国亚马逊购物者的关键行为趋势

英为财情

2025/07/06

Investing.com - 杰富瑞(Jefferies)最近对约700名美国亚马逊(Amazon)(NASDAQ:AMZN)购物者进行的一项新调查据称揭示了尽管人们普遍担忧价格上涨，消费者的支出模式仍保持韧性。据该公司本周的一份报告称，"62%的受访者在过去3个月中的支出保持不变或有所增加"，尽管80%的人表示担心由于进口商品关税而导致的价格上涨。虽然大多数消费者并未显著改变他们的购物习惯（...

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杰富瑞(Jefferies)最近对约700名美国亚马逊(Amazon)(NASDAQ:AMZN)购物者进行的一项新调查据称揭示了尽管人们普遍担忧价格上涨，消费者的支出模式仍保持韧性。据该公司本周的一份报告称，\"62%的受访者在过去3个月中的支出保持不变或有所增加\"，尽管80%的人表示担心由于进口商品关税而导致的价格上涨。虽然大多数消费者并未显著改变他们的购物习惯（...</p>\n\n<a href=\"https://cn.investing.com/news/stock-market-news/article-2873682\">网页链接</a>\n\n</div>\n","source":"investing_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>杰富瑞调查揭示美国亚马逊购物者的关键行为趋势</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n杰富瑞调查揭示美国亚马逊购物者的关键行为趋势\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-06 17:00 北京时间&nbsp;&nbsp;&nbsp;<a href=https://cn.investing.com/news/stock-market-news/article-2873682><strong>英为财情</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Investing.com - 杰富瑞(Jefferies)最近对约700名美国亚马逊(Amazon)(NASDAQ:AMZN)购物者进行的一项新调查据称揭示了尽管人们普遍担忧价格上涨，消费者的支出模式仍保持韧性。据该公司本周的一份报告称，\"62%的受访者在过去3个月中的支出保持不变或有所增加\"，尽管80%的人表示担心由于进口商品关税而导致的价格上涨。虽然大多数消费者并未显著改变他们的购物习惯（...</p>\n\n<a href=\"https://cn.investing.com/news/stock-market-news/article-2873682\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2764263203.CNY","symbol_name":"BGF GLOBAL UNCONSTRAINED EQUITY \"A2\" (CNYHDG) ACC","start_time":0,"source_url":"https://cn.investing.com/news/stock-market-news/article-2873682","article_id":"2549203413","we_media_id":null,"thumbnails":[],"rights":{"source":"investing_news","url":"https://cn.investing.com/news/stock-market-news/article-2873682","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2549203413","pubTimestamp":1751792400,"columns":[],"sourceInfo":{"source_id":"investing_news","name":"英为财情新闻"},"weMediaInfo":null,"summary":"Investing.com - 杰富瑞最近对约700名美国亚马逊购物者进行的一项新调查据称揭示了尽管人们普遍担忧价格上涨，消费者的支出模式仍保持韧性。\"根据杰富瑞的调查，如果通胀进一步恶化，45%的受访者表示他们会减少在亚马逊的支出，而不是转向其他零售商。杰富瑞认为，鉴于活动时间延长和消费者对优惠的关注，今年的活动\"应该会产生更大影响\"。亚马逊在关键的在线零售指标上继续保持领先地位。","collect":0,"end_time":0,"defaultTopTitle":"investing.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU2764263203.CNY":"BGF GLOBAL UNCONSTRAINED EQUITY \"A2\" (CNYHDG) ACC","LU1988902786.USD":"FULLERTON LUX FUNDS GLOBAL ABSOLUTE ALPHA \"I\" (USD) ACC","LU2092627202.USD":"Blackrock ESG Multi-Asset A8 USD-H","LU2213496289.HKD":"ALLIANZ INCOME AND GROWTH \"AT\" (HKD) ACC","USAW.SI":"AMZN 3xLongSG261006","IE00BJTD4V19.USD":"NEUBERGER BERMAN US LONG SHORT EQUITY \"A1\" (USD) ACC","BK4532":"文艺复兴科技持仓","IE00BKVL7J92.USD":"Legg Mason ClearBridge - 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GLOBAL EQUITY BLEND PORTFOLIO 'A' (SGD) ACC","LU1880398471.USD":"AMUNDI FUNDS GLOBAL EQUITY \"A2\" (USD) ACC","LU1037948897.HKD":"AB LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (HKD) INC"},"translate_title":"Jefferies survey reveals key behavioral trends among U.S. Amazon shoppers","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZN":1,"JEF":1,"USAW.SI":0.6},"content_text":"Investing.com - 杰富瑞(Jefferies)最近对约700名美国亚马逊(Amazon)(NASDAQ:AMZN)购物者进行的一项新调查据称揭示了尽管人们普遍担忧价格上涨，消费者的支出模式仍保持韧性。据该公司本周的一份报告称，\"62%的受访者在过去3个月中的支出保持不变或有所增加\"，尽管80%的人表示担心由于进口商品关税而导致的价格上涨。虽然大多数消费者并未显著改变他们的购物习惯（只有3%的人表示已停止在亚马逊购物），但据称已有谨慎消费的迹象。杰富瑞指出，\"31%的人在过去3个月减少了支出，34%的人减少了购物频率。\"根据杰富瑞的调查，如果通胀进一步恶化，45%的受访者表示他们会减少在亚马逊的支出，而不是转向其他零售商。亚马逊Prime会员仍然是主要的忠诚度驱动因素，73%的调查参与者表示他们是会员。杰富瑞解释说，这一数字几乎是沃尔玛+(Walmart+)(26%)的三倍，远超塔吉特Circle(Target Circle)(22%)。\"大多数消费者(57%)打算保留他们的会员资格，\"杰富瑞表示，不过19%的人正在考虑取消，这一比例略高于沃尔玛+和开市客(Costco)(NASDAQ:COST)。即将到来的Prime会员日将于7月8日至11日连续四天举行，预计将促进会员注册，特别是年轻购物者。杰富瑞认为，鉴于活动时间延长和消费者对优惠的关注，今年的活动\"应该会产生更大影响\"。亚马逊在关键的在线零售指标上继续保持领先地位。根据调查，\"亚马逊在配送方面排名第一（72%的受访者选择亚马逊，而选择沃尔玛(Walmart)(NYSE:WMT)的为13%），在商品选择方面也排名第一（74%对13%），在低价方面紧随沃尔玛之后排名第二（37%对46%）。\"\n杰富瑞维持对亚马逊的\"买入\"评级，并指出该股票交易价格\"比其10年平均企业价值/息税折旧摊销前利润(EV/EBITDA)折价约30%\"。\n本文由人工智能协助翻译。更多信息，请参见我们的使用条款。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}