Sa Sa International Holdings Limited has released its unaudited sales update for the first quarter ending 30 June 2025. The company experienced a decline in online sales by 19.2% year-on-year, reaching HK$109.2 million, primarily due to a higher base in the prior year. Despite this drop in sales, the group achieved a year-on-year increase in profitability, emphasizing its strategic focus on profitability as a long-term sustainable growth driver. In Southeast Asia, total sales reached HK$105.1 million, with offline sales growing year-on-year by 3.8% to HK$79.7 million, which constitutes 75.9% of the region's total sales. Online sales in Southeast Asia saw a significant year-on-year increase of 46.5%, contributing HK$25.4 million. The company is proactively investing in social media promotions and digital channels to maintain customer loyalty and strengthen its brand reputation.