Sojern, a leading marketing platform specializing in the hospitality sector, has announced a new partnership with PubMatic Inc., an independent technology company shaping the digital advertising supply chain. This collaboration will enable advertisers to leverage Sojern's real-time travel data insights alongside PubMatic's premium inventory. The integration is designed to provide more precise targeting, transforming audience curation into a powerful tool for programmatic advertising. By combining Sojern's vertical-specific traveler insights with PubMatic's curation capabilities, the partnership aims to enhance ad relevance while ensuring privacy protection and brand safety. This strategic move allows for real-time optimization of curated campaigns, offering advertisers better transparency, control, and performance.
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