HITIQ (ASX:HIQ) said it will launch the PROTEQT co-branded concussion management system on Aug. 4, marking its entry into the UK market, according to a Friday Australian bourse filing.
The system incorporates integration with the UK National Health Service's 111 telehealth services, targeting athletes.
It engaged Chris Lord, the European brand manager for Shock Doctor, to act as its UK brand liaison, following formal authorization from United Sports Brands Europe.
Its shares soared 23% in recent trading on Friday.
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