1336 ET - Price declines for resold Nike sneakers are improving, giving investors another sign that the sportswear giant's brand momentum may have reached a bottom, UBS analysts say in a note. In a key secondary market, prices for Nike's namesake and Jordan brand sneakers slid 6.8% and 5.6%, respectively, in June, marking improvement from the previous month, the analysts say. That data adds another proof point to the turnaround progress Nike signaled in its latest earnings report, the analysts say. Nike's stock will likely keep rising with further signs its brand momentum has inflected, they say.(kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

July 09, 2025 13:36 ET (17:36 GMT)

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