Be Friends Holding Limited has announced its business update for the second quarter of 2025, reporting a Gross Merchandise Volume $(GMV.AU)$ of approximately RMB3.78 billion. This figure marks an increase of about 7.08% compared to the same period in 2024. For the first half of 2025, the cumulative GMV reached approximately RMB6.98 billion, reflecting a growth of around 17.11% over the first half of 2024. The company continues to establish itself as a leading all-media service provider in China, offering services such as live-streaming, video content production, product sales, and system maintenance to various new media platforms, industrial customers, and broadcasters. This announcement is made on a voluntary basis to update shareholders and potential investors on the company's business development.