0813 GMT - WPP's profit warning reflects the fierce competition gripping the advertising industry, Interactive Investor's Victoria Scholar writes in a note. The U.K. advertising and marketing-services group is under pressure from a highly competitive landscape and the accelerating race for top-tier AI-generated content, she says. "WPP has faced an uphill battle with stiff competition from rivals like Publicis, which overtook WPP to become the world's largest ad agency last year," she says. Additionally, the company is facing executive uncertainty, after CEO Mark Read's announcement last month to step down at the end of the year. WPP shares are down 15.8% at 444.10 pence and Publicis shares are trading 1.6% lower at 89.02 euros. (najat.kantouar@wsj.com)
(END) Dow Jones Newswires
July 09, 2025 04:13 ET (08:13 GMT)
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