二季度财报季即将开始，传统媒体股票会有哪些表现？

英为财情

2025/07/12

Investing.com - 根据Barclays的观点，传统媒体股票在本财报季可能会提供适度的上涨空间，但投资者的关注点可能更多地集中在战略性拆分和交易上，而非季度基本面。该投资银行表示，整个板块的风险/回报"在财报发布前似乎有利于该板块"，因为本季度广告支出保持韧性，特别是在体育内容为主的公司中。虽然传统电视广告保持稳定，但流媒体广告收入继续面临价格压力，因为广告库存不断增加，"鉴于...

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根据Barclays的观点，传统媒体股票在本财报季可能会提供适度的上涨空间，但投资者的关注点可能更多地集中在战略性拆分和交易上，而非季度基本面。\n该投资银行表示，整个板块的风险/回报\"在财报发布前似乎有利于该板块\"，因为本季度广告支出保持韧性，特别是在体育内容为主的公司中。\n虽然传统电视广告保持稳定，但流媒体广告收入继续面临价格压力，因为广告库存不断增加，\"鉴于...</p>\n\n<a href=\"https://cn.investing.com/news/stock-market-news/article-2882902\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0742534661.SGD","symbol_name":"Fidelity America A-SGD (hedged)","start_time":0,"source_url":"https://cn.investing.com/news/stock-market-news/article-2882902","article_id":"2550899019","we_media_id":null,"thumbnails":[],"rights":{"source":"investing_news","url":"https://cn.investing.com/news/stock-market-news/article-2882902","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2550899019","pubTimestamp":1752314400,"columns":[],"sourceInfo":{"source_id":"investing_news","name":"英为财情新闻"},"weMediaInfo":null,"summary":"Investing.com - 根据Barclays的观点，传统媒体股票在本财报季可能会提供适度的上涨空间，但投资者的关注点可能更多地集中在战略性拆分和交易上，而非季度基本面。该投资银行表示，整个板块的风险/回报\"在财报发布前似乎有利于该板块\"，因为本季度广告支出保持韧性，特别是在体育内容为主的公司中。除了财报外，公司行动预计将成为主要的估值驱动因素。","collect":0,"end_time":0,"defaultTopTitle":"investing.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0742534661.SGD":"Fidelity America A-SGD (hedged)","LU0130517989.USD":"HARRIS ASSOCIATES US VALUE EQUITY \"R\" INC","NVIW.SI":"NVDA 3xLongSG261006","LU0980610538.SGD":"Natixis Harris Associates US Equity RA SGD-H","TQQQ":"纳指三倍做多ETF","LU0868494708.USD":"UBS (LUX) EQUITY SICAV - 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Discovery (NASDAQ:WBD)的拆分，以及派拉蒙与天空之舞的合并，可能会重塑行业结构。\n\"投资者对这些公司行动的情绪仍然是负面的，但这些公告充其量感觉像是行业的中间步骤，而非均衡状态，\"由Kannan Venkateshwar领导的分析师指出。\n派拉蒙可能会因与交易相关的假设而受到审视，包括激进的协同效应目标。\n\"我们很难看出天空之舞如何实现其到2027年超过20亿美元的协同效应或45亿美元的EBITDA目标，因为两家公司都没有提供太多关于这些目标的细节，\"分析师继续说道。\n迪士尼 (NYSE:DIS)因其强大的内容阵容、更广泛的Hulu推广以及主题公园扩张进展而脱颖而出。Barclays认为迪士尼是\"目前我们覆盖范围内风险回报最佳的公司\"，并将其目标价从120美元上调至140美元。\n对于WBD，广告趋势比预期的要好，但该公司有限的体育内容库存和再融资带来的短期现金流拖累可能会影响业绩。然而，Barclays认为\"拆分后的各个组成部分可能会在估值范围的高端交易\"。\n与此同时，福克斯在执行方面继续表现优异，但分析师认为，由于其收益仍主要依赖于线性电视，特别是尚未转移到流媒体的福克斯新闻，因此进一步估值扩张的空间有限。\n在估值方面，福克斯目前的交易价格接近多年高点，这得益于强劲的执行力，尽管如果没有更清晰的增长叙事，进一步的估值扩张似乎不太可能，分析师补充道。\n总体而言，Barclays表示，尽管存在结构性担忧，但\"如果基本面没有显著恶化\"，传统媒体在第二季度的下行空间可能有限。\n本文由人工智能协助翻译。更多信息，请参见我们的使用条款。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}