Push Gummies, a New Zealand-based company that sells workout supplements, came under intense scrutiny when YouTube content creator James Smith revealed its gummies contained very little creatine.

Mr Smith earlier this week posted a video to his 445,000 YouTube subscribers exposing some creatine gummy producers that sold gummies with as little as one or two per cent of the creatine they claimed to have.

He focused on Push, which claimed there were five grams of creatine in a daily serve of three gummies.

Mr Smith ordered an examination of the gummies at the independent tester of Push's product Eurofins in the USA, and found there was about 0.1 grams in a daily serve.

He uploaded another video days later, where he tested the gummies at the specific Eurofins lab that Push used in China and once again confirmed his findings.

Mr Smith’s massive exposé led Push to halt sales and forced it to re-examine its operations.

“We recognise that the recent claims have caused confusion, concern and doubt, and we want to apologise to our loyal customers, suppliers and community,” a Push Gummies spokesperson said.

“As soon as these claims came to light, we paused sales of our gummies while we undertake a thorough investigation.

“We’ve also initiated fresh, independent testing of product samples directly from batches in New Zealand with third-party independent laboratory, Eurofins.”

Mr Smith revealed Push has an agent based in China that deals with the Eurofins testing.

He theorised the agent may have been providing Eurofins a different product to what Push was selling its customers in order to get a result with creatine in it.

This comes as Push’s gummies reportedly lack much of a creatine taste – which many find off-putting.

“Do we think Push are ripping people off for thousands or potentially even millions of dollars? In my honest personal opinion, I don't think that's the case,” Mr Smith said.

“I think they've been set up good and proper here by a Chinese supplier.”

Push Gummies’ website now says that all its products are “sold-out”, while its products are no longer available on e-commerce sites such as Amazon or Australian Muscle.

Despite this, the company continues to show messages on its website claiming Push Gummies can “improve muscle size and strength”, “enhance athletic performance”, “accelerate muscle recovery” and lead to “cognitive benefits”.

A pop-up advertisement still appears on the website urging consumers to leave their email address with the company.

The company was co-founded by New Zealand woman Brittany Allan in September 2023 and shipped its products around New Zealand, to Australia and the United States before stopping sales.