Tripadvisor's Viator Faces Rising Competition -- Market Talk

Dow Jones

2025/07/15

1848 ET - Tripadvisor's tour and activities bookings site Viator may see its pace market share gains slow as competition heats up, BofA Securities analysts say in a note. Emerging players in the space include Airbnb, which relaunched its Experiences offering, as well as Booking.com and regional travel sites GetYourGuide and Klook. Such competitors may pressure Viator's roughly 5.6% market share, with the analysts estimating modest gains or losses of 0.1% going forward. With Viator's revenue and margin growth both key drivers for shares, the analysts reinstate coverage of the stock at neutral with a price target of $19. Shares close up less than 1% at $18.16. (kelly.cloonan@wsj.com)

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July 14, 2025 18:48 ET (22:48 GMT)

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Emerging players in the space include Airbnb, which relaunched its Experiences offering, as well as <a href=\"https://laohu8.com/S/BKNG\">Booking</a>.com and regional travel sites GetYourGuide and Klook. Such competitors may pressure Viator's roughly 5.6% market share, with the analysts estimating modest gains or losses of 0.1% going forward. With Viator's revenue and margin growth both key drivers for shares, the analysts reinstate coverage of the stock at neutral with a price target of $19. Shares close up less than 1% at $18.16. 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Emerging players in the space include Airbnb, which relaunched its Experiences offering, as well as <a href=\"https://laohu8.com/S/BKNG\">Booking</a>.com and regional travel sites GetYourGuide and Klook. Such competitors may pressure Viator's roughly 5.6% market share, with the analysts estimating modest gains or losses of 0.1% going forward. With Viator's revenue and margin growth both key drivers for shares, the analysts reinstate coverage of the stock at neutral with a price target of $19. Shares close up less than 1% at $18.16. 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Emerging players in the space include Airbnb, which relaunched its Experiences offering, as well as Booking.com and regional travel sites GetYourGuide and Klook. Such competitors may pressure Viator's roughly 5.6% market share, with the analysts estimating modest gains or losses of 0.1% going forward. With Viator's revenue and margin growth both key drivers for shares, the analysts reinstate coverage of the stock at neutral with a price target of $19. Shares close up less than 1% at $18.16. (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  July 14, 2025 18:48 ET (22:48 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}