REA Group Report Reveals Renters Willing to Pay More for Energy Efficiency, Despite Facing Barriers

Reuters
07-15
REA Group Report Reveals Renters Willing to Pay More for Energy Efficiency, Despite Facing Barriers

REA Group Limited, in partnership with Origin, has unveiled the PropTrack Origin Renter Reality Report, shedding light on the motivations and barriers faced by Australian renters in adopting energy-efficient home features. The report, based on responses from over 4,800 participants in the realestate.com.au Residential Audience Pulse Survey, highlights that a significant hurdle for renters is the lack of control over property modifications, with over half (56%) citing this as a primary challenge. Additionally, 27% of respondents identified upfront costs as a barrier. The survey found that while many renters believe property owners should spearhead energy efficiency improvements, a third of respondents expressed willingness to pay more for smart energy features. Common existing features in rental homes include efficient lighting, solar power, and energy-efficient appliances. The report also noted that nearly half of renters have plans to invest in energy efficiency over the next five years, with a focus on cost-effective measures like draught-proofing and upgrading appliances. Jon Briskin, Origin Retail Executive General Manager, emphasized the potential for simple, affordable solutions to enhance energy efficiency in rental properties and called for policy updates and incentives to encourage landlords to make such improvements. The findings suggest a need for stronger policies, incentives, and education to support renters in the transition towards energy-efficient living.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. REA Group Limited published the original content used to generate this news brief on July 16, 2025, and is solely responsible for the information contained therein.

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