Azerion, a prominent European digital advertising platform, has announced the completion of its divestment of Whow Games to DoubleDown Interactive. The transaction was finalized for a total of €65 million, which includes an upfront payment of €55 million and an additional earn-out of up to €10 million, pending customary adjustments. The announcement marks the conclusion of the sale process, enhancing DoubleDown Interactive's portfolio with the acquisition of Whow Games.
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