NIQ Global Intelligence said Monday it launched its initial public offering of 50 million ordinary shares, currently estimated to be priced between $20 and $24 apiece.

The consumer intelligence company said the underwriters will have a 30-day option to buy up to 7.5 million more shares from the selling shareholder, adding that it will not receive any proceeds from such sale.

NIQ said it plans to use the net proceeds it receives from the proposed offering to help repay debt and to use any remaining proceeds for working capital and general corporate purposes.

The company said it applied to list the shares on the New York Stock Exchange under the "NIQ" ticker.