Xcel Brands Shares Up on Deal With 'Dog Whisperer' Star Cesar Millan

Dow Jones

2025/07/15

By Nicholas G. Miller

Shares of Xcel Brands rose after the company said it will collaborate with TV personality Cesar Millan and the company K9 Wear to form a new pet brand.

The stock advanced 8.3% to $1.80 in late trading on Monday, after spiking as much as 22% following the announcement. Shares touched a 52-week low of $1.48 in the market session before edging higher at the close. Through the regular session the stock is down 68% this year.

The New York-based consumer products company said the new brand, Trust. Respect. Love by Cesar Millan, will sell pet toys, training tools and nutrition products. Millan is a dog expert who became widely known following the success of his TV show, "Dog Whisperer with Cesar Millan."

Write to Nicholas G. Miller at nicholas.miller@wsj.com.

(END) Dow Jones Newswires

July 14, 2025 17:45 ET (21:45 GMT)

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Shares touched a 52-week low of $1.48 in the market session before edging higher at the close. Through the regular session the stock is down 68% this year. \n</p>\n<p>\n  The New York-based consumer products company said the new brand, Trust. Respect. Love by Cesar Millan, will sell pet toys, training tools and nutrition products. Millan is a dog expert who became widely known following the success of his TV show, \"Dog Whisperer with Cesar Millan.\" \n</p>\n<pre>\n \n</pre>\n<p>\n  Write to Nicholas G. Miller at nicholas.miller@wsj.com. \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 14, 2025 17:45 ET (21:45 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"XELB","symbol_name":"Xcel Brands, Inc","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2551395811","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2551395811","pubTimestamp":1752529500,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Shares of Xcel Brands rose after the company said it will collaborate with TV personality Cesar Millan and the company K9 Wear to form a new pet brand.The stock advanced 8.3% to $1.80 in late trading on Monday, after spiking as much as 22% following the announcement. Shares touched a 52-week low of $1.48 in the market session before edging higher at the close. Through the regular session the stock is down 68% this year.The New York-based consumer products company said the new brand, Trust. Respect. Love by Cesar Millan, will sell pet toys, training tools and nutrition products. Millan is a dog expert who became widely known following the success of his TV show, \"Dog Whisperer with Cesar Millan.\"","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"XELB":"Xcel Brands, Inc"},"translate_title":"Xcel Brands与《狗语者》明星西泽·米兰(Cesar Millan)达成协议","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"XELB":1},"content_text":"By Nicholas G. Miller\n\n\n \n\n\n  Shares of Xcel Brands rose after the company said it will collaborate with TV personality Cesar Millan and the company K9 Wear to form a new pet brand. \n\n\n  The stock advanced 8.3% to $1.80 in late trading on Monday, after spiking as much as 22% following the announcement. Shares touched a 52-week low of $1.48 in the market session before edging higher at the close. Through the regular session the stock is down 68% this year. \n\n\n  The New York-based consumer products company said the new brand, Trust. Respect. Love by Cesar Millan, will sell pet toys, training tools and nutrition products. Millan is a dog expert who became widely known following the success of his TV show, \"Dog Whisperer with Cesar Millan.\" \n\n\n \n\n\n  Write to Nicholas G. 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