比亚迪加大沙特市场扩张力度，目标明年下半年再开 7 店

IT之家

2025/07/14

IT之家 7 月 14 日消息，据彭博社今日报道，比亚迪计划加快在沙特阿拉伯市场的扩张步伐，借助特斯拉进入当地所带来的热度，并把握沙特打造电动汽车新中心的战略机遇。比亚迪于 2023 年进入沙特市场，目前已开设三家门店。公司沙特地区总经理杰罗姆・塞戈特透露，计划到 2026 年下半年前再增设 7 家门店。比亚迪预计今年在沙特交付新车将超过 5000 辆。报道称，在一个传统燃油车主导、电动车接受度...

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辆。报道称，在一个传统燃油车主导、电动车接受度...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250714165907a6a85235&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2250418816.HKD","symbol_name":"BGF WORLD TECHNOLOGY \"A\" (HKD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250714165907a6a85235&s=b","article_id":"2551909424","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250714165907a6a85235&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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Equity P/A SGD-H","TSLA":"特斯拉","IE00BSNM7G36.USD":"NEUBERGER BERMAN SYSTEMATIC GLOBAL SUSTAINABLE VALUE \"A\" (USD) ACC"},"translate_title":"BYD steps up efforts to expand the Saudi market and aims to open 7 more stores in the second half of next year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TSLA":0.9,"TSLL":0.9,"TSYW.SI":0.6},"content_text":"IT之家 7 月 14 日消息，据彭博社今日报道，比亚迪计划加快在沙特阿拉伯市场的扩张步伐，借助特斯拉进入当地所带来的热度，并把握沙特打造电动汽车新中心的战略机遇。比亚迪于 2023 年进入沙特市场，目前已开设三家门店。公司沙特地区总经理杰罗姆・塞戈特透露，计划到 2026 年下半年前再增设 7 家门店。比亚迪预计今年在沙特交付新车将超过 5000 辆。报道称，在一个传统燃油车主导、电动车接受度尚低的市场中，这样的成绩已属可观。塞戈特在接受彭博社采访时指出，“沙特是个复杂市场，你要么快一点，要么大手笔投入。我们可不是为了年销几万辆而来。”IT之家从报道中获悉，沙特正通过主权财富基金 —— 公共投资基金（PIF）加大对电动车产业的投资，以此减少碳排放、降低汽车进口依赖，并推动经济结构转型。然而，普华永道数据显示，目前电动车仅占沙特汽车总销量的 1%左右。高企的价格、有限的充电桩布局以及极端气候条件仍是阻碍电动车普及的主要障碍。特斯拉已于 4 月在利雅得开设首家门店，与比亚迪、吉利等品牌一同争夺市场份额。塞戈特认为特斯拉的到来是利好因素，因为它有助于提升消费者对电动车的认知。塞戈特表示：“特斯拉在营销上投入越大，就越能帮我们打开市场。”他此前曾就职于日产和长城汽车，今年 4 月正式加入比亚迪。最近几个月，比亚迪在全球电动车市场的表现逐渐逼近特斯拉。今年 4 月，比亚迪在欧洲的纯电动车销量首次超越特斯拉。有分析人士预计，比亚迪有望在今年实现全球销量反超特斯拉的历史性突破。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}