Onar Holding Corporation has announced a definitive agreement to acquire Retina.ai, an AI-powered marketing intelligence platform. This acquisition will enhance ONAR's capabilities by integrating Retina.ai's deep-learning customer lifetime value prediction, churn forecasting, and campaign-level ROI modeling into its existing services. The merger with ONAR's Cortex platform is expected to provide real-time insights into customer profitability, benefiting clients such as Unilever and Dollar Shave Club. The terms of the acquisition have not been disclosed. Claude Zdanow, CEO of ONAR, highlighted the strategic importance of this acquisition in sharpening targeting and accelerating growth initiatives.
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