D.R. Horton Sees Incentive Costs Increasing in F4Q -- Market Talk

Dow Jones

2025/07/23

1335 ET - D.R. Horton doesn't see an end to buyer-friendly incentives coming soon. "Despite the volatility and uncertainty of the current economic environment, we expect our sales incentives to remain elevated and increased further during the fourth quarter," CEO Paul Romanowski says on an analyst call. Home builders' reliance on incentives has garnered particular attention from Wall Street given their impact on gross margins. D.R. Horton says it expects home sales gross margin to be lower sequentially in F4Q as incentive levels rise. Shares jump 15% following better-than-expected F3Q results. (denny.jacob@wsj.com; @pennedbyden)

(END) Dow Jones Newswires

July 22, 2025 13:36 ET (17:36 GMT)

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(denny.jacob@wsj.com; @pennedbyden) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 22, 2025 13:36 ET (17:36 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>D.R. 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Horton Sees Incentive Costs Increasing in F4Q -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-07-23 01:36</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1335 ET - <a href=\"https://laohu8.com/S/DHI\">D.R. Horton</a> doesn't see an end to buyer-friendly incentives coming soon. \"Despite the volatility and uncertainty of the current economic environment, we expect our sales incentives to remain elevated and increased further during the fourth quarter,\" CEO Paul Romanowski says on an analyst call. <a href=\"https://laohu8.com/S/HBCP\">Home</a> builders' reliance on incentives has garnered particular attention from Wall Street given their impact on gross margins. D.R. Horton says it expects home sales gross margin to be lower sequentially in F4Q as incentive levels rise. Shares jump 15% following better-than-expected F3Q results. (denny.jacob@wsj.com; @pennedbyden) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 22, 2025 13:36 ET (17:36 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0208291251.USD","symbol_name":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) INC","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2553250798","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2553250798","pubTimestamp":1753205760,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1335 ET - D.R. Horton doesn't see an end to buyer-friendly incentives coming soon. \"Despite the volatility and uncertainty of the current economic environment, we expect our sales incentives to remain elevated and increased further during the fourth quarter,\" CEO Paul Romanowski says on an analyst call. Home builders' reliance on incentives has garnered particular attention from Wall Street given their impact on gross margins. D.R. Horton says it expects home sales gross margin to be lower sequentially in F4Q as incentive levels rise. Shares jump 15% following better-than-expected F3Q results. 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Horton doesn't see an end to buyer-friendly incentives coming soon. \"Despite the volatility and uncertainty of the current economic environment, we expect our sales incentives to remain elevated and increased further during the fourth quarter,\" CEO Paul Romanowski says on an analyst call. Home builders' reliance on incentives has garnered particular attention from Wall Street given their impact on gross margins. D.R. Horton says it expects home sales gross margin to be lower sequentially in F4Q as incentive levels rise. Shares jump 15% following better-than-expected F3Q results. 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