Xponential Fitness, Inc. has completed the divestiture of its CycleBar and Rumble brands to Extraordinary Brands, LLC. The company stated that this move aligns with its strategic focus on enhancing profitability by concentrating on core brands. Xponential Fitness CEO Mark King emphasized the commitment to prioritize franchisees while improving operations, growth, and member experience. Houlihan Lokey served as the financial advisor for the transaction, although terms of the deal were not disclosed.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Xponential Fitness Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250728563449) on July 28, 2025, and is solely responsible for the information contained therein.