Step One's Bull Sees Margins Sacrificed for Sales -- Market Talk

Dow Jones

2025/07/28

0042 GMT - Step One Clothing's latest trading update encapsulates perfectly the current environment for Australian retailers, according to its bulls at Bell Potter. The underwear maker sacrificed gross margins to sustain modest sales growth, missing earnings forecasts from analysts Leo Armati and Chami Ratnapala. They tell clients in a note that Step One probably kept a lid on marketing costs, leaving elevated levels of discounting as the likely driver of the miss. However, they are comforted by the company's resilient profitability and keep a buy rating on the stock. Its target price is trimmed 3.8% to A$1.25. Shares are up 2.1% at A$0.715. (stuart.condie@wsj.com)

(END) Dow Jones Newswires

July 27, 2025 20:42 ET (00:42 GMT)

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(stuart.condie@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 27, 2025 20:42 ET (00:42 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"STP.AU","symbol_name":"Step One Clothing Ltd","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2554728171","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2554728171","pubTimestamp":1753663320,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0042 GMT - Step One Clothing's latest trading update encapsulates perfectly the current environment for Australian retailers, according to its bulls at Bell Potter. 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