Deckers Starts Shoe Price Hikes At $5 -- Market Talk

Dow Jones

07/25

1747 ET - Deckers Outdoor has started raising prices on some of its shoes by around $5. The company started implementing price hikes on July 1 to offset the cost of tariffs and is planning to add more increases throughout the year. "We've been selective and staggered in our approach," CEO Stefano Caroti told analysts during a call, adding that the company doesn't want to raise prices for kids' shoes. Management is also considering hiking prices for not-yet-launched models, as well as existing ones. Caroti said the company would continue monitoring tariffs and altering its pricing plan as the situation evolves. Shares rise 8.7% after the bell. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

July 24, 2025 17:48 ET (21:48 GMT)

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The company started implementing price hikes on July 1 to offset the cost of tariffs and is planning to add more increases throughout the year. \"We've been selective and staggered in our approach,\" CEO Stefano Caroti told analysts during a call, adding that the company doesn't want to raise prices for kids' shoes. Management is also considering hiking prices for not-yet-launched models, as well as existing ones. Caroti said the company would continue monitoring tariffs and altering its pricing plan as the situation evolves. Shares rise 8.7% after the bell. 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","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"DECK":"Deckers Outdoor Corporation","BK4146":"鞋类","LU0266013472.USD":"AXA WF - Framlington Longevity Economy A Cap USD","BK4567":"ESG概念","BK4588":"碎股","BK4585":"ETF&股票定投概念"},"translate_title":"Deckers开始将鞋价提高5美元——市场讨论","themeId":"e8f2adfee736a523f01ff0a8596bba36","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DECK":0.9},"content_text":"1747 ET - Deckers Outdoor has started raising prices on some of its shoes by around $5. The company started implementing price hikes on July 1 to offset the cost of tariffs and is planning to add more increases throughout the year. \"We've been selective and staggered in our approach,\" CEO Stefano Caroti told analysts during a call, adding that the company doesn't want to raise prices for kids' shoes. Management is also considering hiking prices for not-yet-launched models, as well as existing ones. 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