0856 GMT - Bilibili's advertising business is likely to be the key growth driver in 2H, Citi analysts say in a research note. "Gaming momentum might weaken a bit sequentially amid lack of big titles," the analysts say. This implies advertising will continue to be the key driver behind revenue growth and margin improvement amid infrastructure and efficiency improvements. The Citi analysts maintain a neutral rating and raise the target price on the ADRs to $24.00 from $23.00, thanks to a rerating in China's internet space. Bilibili's ADRs last traded at $22.84. (tracy.qu@wsj.com)
(END) Dow Jones Newswires
July 29, 2025 04:56 ET (08:56 GMT)
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