Qantas Airways Ltd. has announced a new partnership with Adairs, expanding the retail footprint of its Qantas Frequent Flyer program. Starting 30 July, members of the Adairs' Linen Lovers program will earn Qantas Points for their purchases, both in-store and online. The collaboration allows Linen Lovers to earn 1 Qantas Point per $1 spent at Adairs, across over 170 locations in Australia and New Zealand. This initiative aims to enhance the shopping experience by integrating lifestyle rewards, providing significant added value to customers. The partnership reflects Qantas Frequent Flyer's strategy to offer more opportunities for members to earn points through retail purchases, with expectations of continued growth in this area.