Dating Apps to See Volatility, Mixed Signals on Turnaround Progress -- Market Talk

Dow Jones
2025/07/29

1353 ET - Morgan Stanley is expecting 2025 to be a year of transition for Match Group and Bumble. The two online dating companies are under new management and are emphasizing faster product development and leaner operations as they attempt to set-up for medium-term user growth, the analysts say. But they expect this will lead to elevated financial and key performance indicator volatility in 2Q and 2025, "especially as the turnaround efforts in 2024 didn't drive meaningful improvements. As a result, we expect minimal evidence in the quarter that will help frame the turnarounds' timing or change of success with industry-wide top of funnel trends pointing to further deceleration," the analysts say. (denny.jacob@wsj.com; @pennedbyden)

(END) Dow Jones Newswires

July 28, 2025 13:53 ET (17:53 GMT)

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