中国外卖行业“反内卷”延续，美团称坚决规范促销行为、杜绝不正当竞争

路透中文

2025/08/01

中国外卖行业“反内卷”延续，<a href="https://laohu8.com/S/MPNGY">美团</a>称坚决规范促销行为、杜绝不正当竞争

路透北京8月1日 - 近期中国各行业“反内卷”政策频出，外卖平台狂撒补贴亦引发关注。中国外卖巨头美团3690.HK周五发文称，坚决规范促销行为，杜绝不正当竞争行为，推动建立公平有序行业秩序，促进各方互利共赢。

美团在公众号发布新闻稿称，积极呼吁行业共同构建良好生态，开展补贴活动严格遵守《反垄断法》等法律法规，不以显著低于成本的价格销售商品和服务，严重扭曲价格信号，扰乱市场竞争秩序，造成浪费。

同时，不强制或变相强制商家参加补贴活动，切实保障商家自主定价权。倾听广大商户意见，降低商户经营成本，从“比价格”回归“比品质”“比服务”；努力提高骑手权益保障水平，避免骑手收入大起大落，就业大进大出。

近期中国外卖平台补贴大战硝烟弥漫。7月中旬，中国市场监管总局约谈阿里巴巴9988.HKBABA.N旗下饿了么、美团、京东9618.HKJD.O三家平台企业，要求外卖平台企业理性竞争，严格落实主体责任，进一步规范促销行为。（完）

(发稿王臻臻；审校屈桂娟)

((Jenny.Wang@thomsonreuters.com;))

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