美敦力重大人事变动！

CHC医疗传媒

2025/08/07

文章来源：医疗器械商业评论2025年8月5日，美敦力宣布重大人事调整：高级副总裁兼首席传播官Torod Neptune将于8月15日正式离职，其职责由企业传播副总裁Amy Jo Meyer接任。左：原美敦力高级副总裁兼首席传播官 Torod Neptune右：新任美敦力首席传播官Amy Jo Meyer此次变动标志着这家拥有10万员工的医疗器械巨头在战略传播领域将开启新篇章。#01Neptune的...

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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250807143846a6d81c47&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4585","symbol_name":"ETF&股票定投概念","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250807143846a6d81c47&s=b","article_id":"2557531433","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250807143846a6d81c47&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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Meyer此次变动标志着这家拥有10万员工的医疗器械巨头在战略传播领域将开启新篇章。#01Neptune的转型贡献：从通信到战略赋能在美敦力任职的近五年间，Neptune主导了三大核心变革：全球化重构：将美国本土被动型传播团队，转型为覆盖通信、品牌、营销的全球主动型战略组织；数据化升级：引入AI与数据驱动方法，使绩效营销、内容策略及影响力评估达到世界一流水平；角色定义者：重新定义首席传播官职能，使其成为董事长/CEO的战略顾问及跨部门价值推动者。离职后，Neptune将以终身教职身份加入北卡罗来纳大学教堂山分校赫斯曼新闻与传媒学院，聚焦“组织社会许可获取与维持”研究，并继续通过咨询工作助力企业应对社会变革。“培养应对复杂信任挑战的下一代领导者，是此刻最迫切的使命。”他表示。图源：Torod Neptune的领英账号#02Meyer的晋升之路：从强生到美敦力战略核心继任者Amy Jo Meyer于2017年从强生转投美敦力任美洲区全球传播与企业营销高级总监，此后一路晋升为美敦力副总裁。图源：Amy Jo Meyer的领英账号Meyer在领英声明中强调传播工作的战略价值：“我们在沟通和营销方面所做的工作从未如此重要，这是我们建立信任、提升声誉，并将人们与公司核心使命联系起来的方式：减轻病痛、恢复健康、延长寿命。我很自豪能够领导一支优秀的全球团队，他们为我们所做的每一件事都注入了激情、创造力和深刻的目标。”图源：Amy Jo Meyer的领英账号随着Meyer全面接掌传播事务，市场期待美敦力在ESG沟通、患者教育、数字化品牌建设等领域释放更大能量。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"}}}