Jeffs' Brands Ltd, a data-driven e-commerce company operating on the Amazon Marketplace, announced that Fort Technology Inc., in which Jeffs' Brands holds a 75.02% equity stake, has initiated a private placement of convertible debentures for gross proceeds of up to CAD 5 million. The debentures will mature two years from issuance and carry an annual interest rate of 10%, payable quarterly. Convertible into units of Fort at a price of CAD 0.185 per unit, each unit includes one common share and one warrant to purchase an additional share. The private placement values Fort at approximately CAD 27 million. Jeffs' Brands and its CEO participated in the transaction, with the company acquiring debentures worth CAD 2.2 million. The proceeds will be used for general working capital and loan extensions.