By Denny Jacob

Flowers Foods lowered its outlook for the year once more as demand weakened and competition grew in its latest quarter.

The Thomasville, Ga., company behind Dave's Killer Bread and other packaged bakery foods now expects fiscal 2025 sales between $5.24 billion and $5.31 billion, as well as adjusted earnings per share in the range of $1 to $1.10. This is down from May guidance for sales between $5.3 billion and $5.4 billion and adjusted earnings of $1.05 to $1.15 per share, which itself was an adjustment from original full-year forecasts provided in February.

Shares ticked down 6.1% to $15.57 in premarket trading. The stock is down 20% on the year.

Chief Executive Ryals McMullian said macroeconomic uncertainty and shifting consumer demand have continued to pressure the bread category. He added that the latest guidance revision reflects lower-than-expected second-quarter revenue, which were attributed to softness in traditional loaf sales and a more intense competitive environment.

Flowers Foods logged net income of $58.4 million, or 28 cents a share, for the second quarter ended July 12, down from about $67 million, or 32 cents a share, in the prior-year period.

Stripping out certain one-time items, earnings came in at 30 cents a share, meeting expectations from analysts polled by FactSet.

Sales ticked up to $1.24 billion from $1.22 billion in the prior year. Analysts polled by FactSet expected $1.27 billion.

Flowers Foods said its sales benefited from its acquisition of Simple Mills, which more than offset pricing/mix and volume declines.

"We are proactively investing in innovation and M&A to transform our portfolio and align it with consumer demand for better-for-you and value-oriented products," said McMullian.

Write to Denny Jacob at denny.jacob@wsj.com

(END) Dow Jones Newswires

August 15, 2025 07:36 ET (11:36 GMT)

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