Easou Technology Holdings (HKG:2550) said it expects net profit for the six months ended June 30 to rise between 188% and 208% to about 9.8 million yuan to 10.5 million yuan, compared with 3.4 million yuan a year ago, according to a Wednesday bourse filing.

Shares of the digital content services provider gained nearly 5% in Thursday morning trade.

Revenue is forecast to grow 35% to 39% to between 375 million yuan and 385 million yuan, driven by higher online reading advertising following its push for free reading, and increased digital marketing income on stronger advertiser demand.