Innovative Eyewear Inc., the developer of smart eyewear under brands such as Lucyd®, Nautica®, Eddie Bauer®, and Reebok®, reported an 88% surge in net revenue for Q2 2025 compared to Q2 2024, reaching $579,230. Year-to-date net revenue for the first six months of 2025 was $1.033 million, marking a 49% increase from the same period in 2024. This growth was largely driven by strong consumer demand for new product launches, specifically the Lucyd Armor® smart safety glasses and the Reebok® Powered by Lucyd collection. Despite the revenue increase, the company's gross profit margin for the second quarter of 2025 decreased to -2%, a significant decline from 18% in the previous year, mainly due to higher custom duties, tariffs, and importation costs. However, the gross profit margin for the first half of 2025 improved to 20%, up by 11 percentage points from the prior year. Innovative Eyewear is actively addressing the tariff impact through initiatives such as diversifying its logistics network and expanding sales outside of the U.S. The company is optimistic about continuing its growth trajectory in revenue and market share, particularly with the potential of the newly launched Reebok® product line and the continued success of the Lucyd Armor smart safety glasses.