Shenzhen Pagoda Industrial (HKG:2411) expects an attributable loss of between 330 million yuan and 380 million yuan in the first half of 2025, compared with an attributable profit of 88.5 million yuan a year prior, an Aug. 15 Hong Kong bourse filing said.

Shares of the fruit retailer were up over 10% in Monday afternoon trading.

The firm attributed the forecast to efforts to optimize its product mix and pricing mechanism to reduce gross profit margin, a drop in the number of stores to 4,386 from 6,025, and one-off non-cash expenses in its asset impairment provision and equity incentive expense allocation.