Asiaray Media Group (HKG:1993) expects a net profit of 14.6 million yuan for the first half of 2025, compared with a net loss of 7.6 million yuan a year prior, a Friday filing with the Hong Kong bourse said.

The company attributed the anticipated turnaround to profit mainly to an improvement in operating results due to the termination of underperforming projects, lower license fees in certain projects, and cost control strategies.

Asiaray's results are due by the end of August.

Shares of the advertising agency were 6% higher in morning trade Monday.