Best Buy Partners with Fanatics to Launch Licensed Sports Merchandise on Digital Marketplace

Reuters

08/19

Best Buy Partners with Fanatics to Launch Licensed Sports Merchandise on Digital Marketplace

Best Buy Co. Inc. has announced a new partnership with Fanatics, marking the first time the retailer will offer licensed sports merchandise. Through this collaboration, Best Buy will expand its product lineup to include officially licensed sports products from Fanatics. Customers will be able to purchase a variety of accessories, including phone cases and mini football helmets, to support their favorite teams. This partnership is part of Best Buy's broader strategy to enhance its digital marketplace, which has more than doubled the number of products available online and introduced new categories and brands to better serve its customers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Best Buy Co. Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20250819865705) on August 19, 2025, and is solely responsible for the information contained therein.

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