Criteo SA has announced a strategic partnership with Zepto, India's fastest-growing quick commerce platform, to enhance retail media campaigns and drive the next wave of quick commerce in India. This collaboration allows Zepto to deliver personalized, offsite media campaigns that boost visibility and performance for leading brands. By leveraging Criteo's advanced Retail Media Offsite platform, the partnership enables brands to reach high-intent consumers throughout their shopping journey, from discovery to conversion. This initiative reflects Criteo's commitment to expanding its presence in India's rapidly evolving commerce ecosystem, helping brands and retailers unlock the full potential of commerce media.