阿里速卖通将全球发售迷你Labubu

新浪科技

2025/08/21

　　新浪科技讯 8月21日下午消息，昨日，泡泡玛特创始人王宁在业绩会上透露，本周将发布全新迷你版Labubu。

　　据悉，此次新品不仅将在国内发售，还将通过速卖通AliExpress上的泡泡玛特官方旗舰店同步出海，面向全球潮玩爱好者开放购买。

　　作为泡泡玛特自2020年起就深度合作的跨境电商平台，速卖通已经成为Labubu等热门IP走向国际的重要渠道之一。今年海外618期间，速卖通直播间曾20多万人跨时区“蹲守”抢购Labubu，“Labubu”一度跃居平台关键词搜索榜榜首。（闫妍）

海量资讯、精准解读，尽在新浪财经APP

责任编辑：杨赐

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