Homeland Interactive Technology Ltd. has announced its interim results for the six months ended 30 June 2025. The company reported a revenue of RMB726.0 million, reflecting a decline of 13.1% compared to the RMB835.7 million recorded in the same period of 2024. Gross profit also saw a reduction, amounting to RMB318.4 million, down 22.9% from RMB413.0 million in the previous year. Despite the decrease in revenue and gross profit, the company's profit for the period increased by 58.8% year-on-year to RMB53.47 million. The Non-IFRS adjusted net profit attributable to the owners reached RMB74.9 million, indicating a slight improvement in overall profitability. The company continued focusing on product development and experience enhancement, launching new seasons and themed updates for flagship products. It also emphasized diversification by introducing independent games, achieving steady growth in this segment. Marketing expenses were effectively controlled, decreasing by 50.8% year-on-year to RMB128.6 million, contributing positively to the company's financial performance.