** Shares of Kogan.com KGN.AX advance as much as 4.2% to A$4.2, their highest level since May 20

** Online retailer reports FY gross profit of A$189.9 mln ($123.26 mln), up 12.7% YoY

** Posts FY revenue of A$488.1 mln, up 6.2% YoY

** Says group gross sales for July up over 25% YoY

** Declares final dividend of 7 Australian cents per share, compared with 7.5 Australian cents apiece prvs year

** More than 1.5 mln shares change hands, ~6x the 30-day avg

** Stock last up 3.5%, trims YTD losses to 32.5%

($1 = 1.5406 Australian dollars)

(Reporting by Kumar Tanishk in Bengaluru)

((Tanishk.Kumar@thomsonreuters.com; X: @thatstanishk http://www.x.com/thatstanishk;))