By Nicholas G. Miller

Shares of 1-800-Flowers.com tanked Thursday after the company posted a wider loss and lower sales in its fiscal fourth quarter, the first full reporting period for its new chief executive.

The stock was down 22% to $4.18 in premarket trading after closing Wednesday down 35% so far this year.

The company on Thursday reported a loss of $51.9 million, or 82 cents a share, compared with a loss of $20.9 million, or 32 cents a share, in the prior-year period.

Stripping out one-time items, the company reported a loss of 69 cents a share.

"Our performance this quarter is disappointing and it is clear that we need to fundamentally transform our strategy in order to return to sales and profit growth," Chief Executive Adolfo Villagomez said during the earnings call.

Sales were $336.6 million, down from $360.9 million last year. Top-line declines were fueled by an 8.8% fall in revenue from the consumer floral-and-gifts segment and a 3.6% decline in its gourmet-foods and gift-baskets division.

1-800-Flowers.com in May appointed Villagomez, a former Home Depot executive, as its new CEO after founder Jim McCann stepped down from that role.

"Over the past five years, our company experienced rapid revenue growth, followed by significant declines," Villagomez said. "Our customer retention approach was ineffective, our marketing spend was inefficient and expenses did not come down in line with revenues."

The Jericho, N.Y., company said it is prioritizing cutting costs, increasing its use of data and expanding beyond its e-commerce sites into new channels in order to return to growth.

Write to Nicholas G. Miller at nicholas.miller@wsj.com.

(END) Dow Jones Newswires

September 04, 2025 09:09 ET (13:09 GMT)

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