Jianpu Technology Inc. has announced its unaudited financial results for the first half of 2025, revealing a 29.9% increase in total revenues, reaching RMB557.6 million (US$77.8 million) compared to RMB429.2 million in the same period of 2024. The company's non-GAAP adjusted EBITDA showed an increase to RMB25.8 million (US$3.6 million) from RMB20.6 million in the previous year. However, the net income for the first half of 2025 was RMB19.1 million (US$2.7 million), down from RMB28.9 million in the same period of 2024, reflecting a net income margin decrease to 3.4% from 6.7%. The non-GAAP adjusted net income for the period was RMB29.3 million (US$4.1 million), up from RMB24.3 million in 2024, with a margin of 5.3% compared to 5.7% previously. There was a significant decrease in revenues from marketing and other services, which fell by 37.7% to RMB63.7 million (US$8.9 million), attributed to the deconsolidation of Anguo in the latter half of 2024 and the wind-down of certain non-core business activities initiated in April 2025. Operational costs saw increases, with the cost of promotion and acquisition rising 37.0% to RMB338.5 million (US$47.2 million) and the cost of operation increasing 41.3% to RMB39.7 million (US$5.5 million), both driven by shifts in service demand and data acquisition needs. The company also noted a decrease in 'Others, net', which was RMB0.7 million (US$0.1 million) in the first half of 2025, down from RMB14.7 million in the same period of 2024, due to various investment gains recognized in the previous year. As of June 30, 2025, Jianpu held cash, cash equivalents, and time deposits totaling RMB651.7 million (US$91.0 million), with a working capital of approximately RMB451.8 million (US$63.1 million). This represents a decrease in cash holdings by RMB55.9 million since December 31, 2024.