0954 ET - Rockstar Energy could finally get the attention it needs now that the brand will be under the control of Celsius as part of an agreement with PepsiCo. Celsius has increased market share as consumers have looked for a healthier alternative to traditional energy drinks like Rockstar, which now has just a 2% share of the U.S. energy drink market, according to Stifel. "Rockstar has not received the necessary attention needed to succeed in a rapidly growing category," the analysts say, adding that the brand will need long-term investments. "Celsius has been put in a position to potentially revive a legacy energy drink brand." (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

September 02, 2025 09:54 ET (13:54 GMT)

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