** Shares of self-defense equipment maker Byrna Technologies BYRN.O rise about 3% to $20.88

** Company's preliminary Q3 revenue of $28.2 mln, exceeds analysts' estimates of $27.1 mln, according to data compiled by LSEG

** BYRN reports year-over-year revenue growth, driven largely by strong dealer and chain store sales

** Company believes it has the potential to set a new revenue record in Q4

** "‍During final ten days of August, online conversion rate climbed 57% compared to prior 10-day period, reaching 0.9%. This drove sales up 47% even as sessions held steady at an average of about 56,000 per day" - CEO Bryan Ganz

** YTD, the stock has fallen about 27%, including session's moves

(Reporting by Krisha Bhatt)

((Krisha.Bhatt@thomsonreuters.com;))