PubMatic and Cedara Partner to Integrate ESG Goals into Digital Advertising Campaigns

Reuters

2025/09/09

PubMatic and Cedara Partner to Integrate ESG Goals into Digital Advertising Campaigns

PubMatic Inc., an independent technology company specializing in digital advertising, has announced a partnership with Cedara to integrate sustainable practices into the media lifecycle. This collaboration aims to provide advertisers and agencies with tools and insights to reduce the environmental impact of their digital media campaigns. Through this partnership, PubMatic clients will have access to a science-based analysis of the environmental impact of their media investments. The approach aligns with the updated Ad Net Zero Global Media Sustainability Framework, offering consistent metrics for the advertising supply chain. The initiative supports the integration of sustainability into supply path optimization and curation strategies, aligning with Environmental, Social, and Governance $(ESG)$ goals.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PubMatic Inc. published the original content used to generate this news brief on September 09, 2025, and is solely responsible for the information contained therein.

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This collaboration aims to provide advertisers and agencies with tools and insights to reduce the environmental impact of their digital media campaigns. Through this partnership, PubMatic clients will have access to a science-based analysis of the environmental impact of their media investments. The approach aligns with the updated Ad Net Zero Global Media Sustainability Framework, offering consistent metrics for the advertising supply chain. The initiative supports the integration of sustainability into supply path optimization and curation strategies, aligning with Environmental, Social, and Governance <a href=\"https://laohu8.com/S/ESG\">$(ESG)$</a> goals.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<em>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PubMatic Inc. published the original content used to generate this news brief on September 09, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4585","symbol_name":"ETF&股票定投概念","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20250909:nNDLbqJ1cQ:1","article_id":"2566621396","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2566621396","pubTimestamp":1757405149,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"PubMatic Inc., an independent technology company specializing in digital advertising, has announced a partnership with Cedara to integrate sustainable practices into the media lifecycle. 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This collaboration aims to provide advertisers and agencies with tools and insights to reduce the environmental impact of their digital media campaigns. Through this partnership, PubMatic clients will have access to a science-based analysis of the environmental impact of their media investments. The approach aligns with the updated Ad Net Zero Global Media Sustainability Framework, offering consistent metrics for the advertising supply chain. The initiative supports the integration of sustainability into supply path optimization and curation strategies, aligning with Environmental, Social, and Governance $(ESG)$ goals.\n      \n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. 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