Kyndryl, WPP Unit Collaborate to Help Brands Design Personalized Customer Experiences

MT Newswires Live

09/12

Kyndryl (KD) and WPP's (WPP) VML unit said Friday they have formed a partnership to help brands deliver personalized customer experiences with the help of artificial intelligence and data.

The collaboration combines the Kyndryl Consult advisory services and Kyndryl Vital design and co-creation services with VML Enterprise Solutions.

The companies said the partnership's potential use cases include in financial services and retail.

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