A recent market analysis conducted by Commerce.com Inc., in collaboration with Future Commerce, highlights a significant shift in consumer behavior, particularly among younger generations. The study reveals that 33% of Gen Z and 26% of Millennials now prefer AI platforms over traditional channels for product research, indicating a growing trust and reliance on agentic commerce. This trend underscores the increasing importance of AI-driven platforms in shaping consumer decisions, as these tools become integral companions in the shopping journey. The report emphasizes that brands aiming to maintain relevance and loyalty must adapt to this new omnimodal reality, where shopping transcends mere activity and becomes a core part of identity. With nearly half of consumers keeping a perpetual mental shopping list, the integration of commerce into daily life is evident, as platforms like YouTube, ChatGPT, and WhatsApp play a pivotal role in both inspiration and transaction. This evolution signifies a collapse of the traditional commerce funnel, urging retailers and brands to navigate through AI-driven channels to build trust and foster consumer loyalty.