Affirm Holdings Inc. has announced a new collaboration with Apple to integrate its flexible payment options for in-store purchases using Apple Pay on iPhone. This partnership allows Apple Pay users in the U.S. to split eligible purchases into biweekly or monthly payments with Affirm, starting at 0% APR. Affirm ensures that only consumers who are likely to repay are approved, and it does not charge late or hidden fees. To utilize this feature, users can add Affirm to their Apple Wallet and select it as a payment option during checkout. This development expands Affirm's offering from online and in-app transactions to in-store experiences, providing Apple Pay customers with increased flexibility and transparency.