BCE's Bell Media Unit, IHeartMedia Extend Partnership

MT Newswires Live

09/13

BCE's (BCE) Bell Media unit and IHeartMedia (IHRT) said Friday they have renewed their long-term exclusive partnership.

The agreement gives Bell Media Canadian representation of iHeartRadio's podcast portfolio, opening new advertising opportunities for reaching Canadian listeners, the companies said.

The companies added that they plan to expand iHeartRadio Canada with new features, exclusive content, and brand engagement opportunities.

The iHeartRadio Canada app has also received new features, which include customizable presets, a scan button for discovering new stations, a live radio dial, trending content rankings, and real-time song lyrics, according to the companies.

Price: 24.09, Change: -0.21, Percent Change: -0.86

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